DIGITAL TRANSFORMATION POST-PANDEMIC

Martin Denz

CEO / CDO

“It is important to remember that a digital transformation is a versatile tool and not a magic ticket to a better
life.”

The Covid pandemic has shown that organisations are under increasing pressure to quickly “digitise” their business and services to cope with the changes and successfully compete with emerging challengers for increased customer’s satisfaction.

Nowadays consumers want to constantly and equally comfortable interact with companies through different communication channels – choosing the ones situationally most suitable to them. According to Deloitte (2020), 75% of consumers expect consistent interactions between all divisions of the company. 86% of customers, while communicating with a company, want to be able to switch between channels. 92% expressed satisfaction with online chats connection, making it their preferred support channel. 78% contact brands about quality of service from mobile devices. Among millennials, this figure is as high as 90%, so organisations need to invest in new digital services.

Understanding these trends, we at SDTC Solutions aren’t trying to sell our customers a bunch of subscriptions to new services or platforms from IT giants (or their local challengers), but rather help them developing an actionable strategy that would add value to the business and will naturally digitalise it. We don’t deliver IT projects, there are only Business Development projects we’re doing. Covid-19 has accelerated all automation and digital transformation programs for years to come, giving the 4th Industrial Revolution a massive boost. The pandemic has taught businesses an important lesson – they must be digital throughout to be future-proof.

DIVERSITY IN THE WORKPLACE

 

Lianna Konig

Head of Analytics, Research & Insights

“Even a historian can be a data analyst.”

A diverse workplace isn’t just a tool to impress potential minority workers. Companies with a wide range of employees benefit from a broader set of skills, experiences and perspectives, which together can give companies a powerful advantage over their competitors.

While having an “old school” team of people with the same background might naturally feel easier to navigate, it is the multiculturalisms and different experiences and expertise which help to bring new innovative perspectives. The focus on cognitive differences implemented by some companies is simply an excuse to maintain the status quo.

Having a background in history and political science, I don’t fit into an ordinary description of a data analyst but I can use my political and anthropological knowledge to understand cycles and patterns of behaviour. Moreover, the knowledge about past economic boom
and bust periods in different regions has proven to be a tremendous asset when trying to contextualise, explain, and predict client behaviour. As in any job, I have realised that in order to be a good data analyst, you need a firm grasp of the skills required to help your employer solve business problems, and the ability to make a convincing case for what you can do, but not a particular degree in economics, maths or conventional science.

SDTC solutions reflects a team of individuals with different skillset, different expertise and different cultures. Individual differences make each of our team members unique. And it is this uniqueness that diversifies and evolves our workplace, allowing everyone to connect and learn from each other.